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On Valentine's Day, love for food and true love go hand in hand. As the popular saying goes: the shortest way to a man's heart is through his stomach! And as much as they want to deny it, a study signed by researcher Michael R. Lowe of Drexel University (Philadelphia, Pennsylvania) reveals that women are also more receptive to falling in love after a filling, copious and delicious meal.
That's why a romantic lunch or dinner in a restaurant is one of the most popular dates on Valentine's Day . According to market research, it is the second busiest day of the year. In 2017, lovers spent around 12 billion euros on eating out on this special day. In fact, 34.6% of gifts offered to their partner were an invitation to go out for a meal.
On February 14th, many restaurants manage WhatsApp Number Database to fill all their tables without much effort, but for those that don't manage to do so organically, there's nothing that a well-executed dose of marketing can't achieve. Good planning and scheduling of commercial actions for this special date can generate huge amounts of profits.
That's why today we bring you these 10 ideas so you can fill your living room and get the most out of Valentine's Day.
On February 14th, many restaurants manage to fill all their tables without much effort, but for those that don't manage to do so organically, there's nothing that a well-executed dose of marketing can't achieve. Good planning and scheduling of commercial actions for this special date can generate huge amounts of profits.
The West Park
1.- Organize a couple photo contest on social media
Among the various types of snapshots, couple photos are one of the ones that generate the most interactions. You can use this to your advantage.
Organize a photo contest with a raffle for a Valentine's Day dinner among the participants. The contest will start a few days before February 14th. To carry out this marketing campaign successfully, you will need a catchy hashtag or tagline, guidelines and rules for participation that safeguard your company's image, and a brochure or verbal explanation that informs diners that this promotion is taking place.
The innate virality of social networks will take care of the rest. To select the winners of the draw, you can use tools such as Tweetdraw , Woobox, Shortstack , Heyo , Rafflecopter … Remember to treat the couple as VIPs and invite the lucky winners to share photos of their evening. All of this will go towards the reputation of your restaurant.
The innate virality of social media will take care of the rest. To select the winners of the draw, you can use tools such as Tweetdraw, Woobox, Shortstack, Heyo, Rafflecopter… Remember to treat the couple as VIPs and invite the lucky winners to share photos of their evening. All of this will go towards making your restaurant famous.
woobox
2.- Collaborate with nearby businesses
Do you have a flower shop nearby? Maybe a fashionable lingerie store? Maybe a bakery where you can buy chocolates?
Many of these businesses see a sudden increase in sales and visitors in the days leading up to Valentine's Day . There are even the odd absent-minded person who arrives on Valentine's Day itself, in a hurry, to buy a last-minute gift.
These businesses may be willing to offer your restaurant as a perfect place to eat as a couple if in exchange you promote their services from your establishment.
Another possibility is to directly give them the opportunity to sell a coupon for your restaurant , thanks to which they will receive a small monetary benefit.
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