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Creating urgency Communication value Don’t forget punctuation. Add an exclamation point to the end of your CTA to max out the excitement. It’ll make your CTA pop and give it a little extra kick. Give your audience a reason to act In other words, tell people what’s in it for them if they click. Will it help them do their jobs better, lose weight, or save money? This will tie in heavily with your value proposition, or unique selling point (USP). Your USP is arguably one of the most important pieces of acquiring new leads, so creating a nice USP/CTA mash-up is a great way to increase clicks. call to action - screenshot of landing page with CTA from brand slider .
A good example of a call to action here would be something like “call us to start saving money today!” Not only have you stated the action you want the user to take (call today), but you have also provided them with a reason why they Iceland Phone Number should take that action (save money). it comes to a successful CTA. Fear of missing out, otherwise known as FOMO, is an extremely effective motivator. When people think they might lose out on an opportunity that might not come around again, they’ll be mighty quick to hop on the bandwagon. One of the best uses of FOMO in your CTA is to mention a sale or promotion that your company is holding, and which won’t last forever. call to action - Screenshot of an ad with CTA for shop now You probably get emails with this sort of messaging all the tim.
I know I sure do. I’m talking about messaging like “Shop today! Sale ends on Monday,” perhaps during a three-day weekend. Or even “buy now while supplies last!” during the holiday season. It’s tough to ignore a prompt like that, especially during a time-sensitive, under-the-gun type of situation (e.g. the Christmas season). Similar to provoking enthusiasm as we discussed earlier, provoking fear of missing out in your CTA is
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