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Deliver the right campaigns, to the right people, at the right time, all you have to do is distribute them on the right channels! Note first of all that depending on the format chosen, the distribution channel will not be the same: videos are shared more on Facebook or YouTube, and extracts from articles on Twitter for example. Also, if you want to avoid dispersion: focus on Linkedin! There is indeed a good chance that your targets will favor this means of information.
However, the hyperpersonalization of ABM campaigns does not Phone Number Data exempt you from using all the channels at your disposal. So don’t hesitate to adopt a multichannel approach in order to reach your targets during different moments of their day. Whatever your distribution strategy, it is essential to measure the effectiveness of your actions . Therefore, carry out rigorous reporting in order to adjust your strategy. You can also rely on a marketing automation tool to create lead nurturing scenarios adapted to your ABM strategy.
Read also: How to distribute your blog content on your social networks Why and how to schedule your posts on social networks? Broadcast-campaign-ABM 4. Measure, analyze, optimize Since ABM focuses on a limited number of accounts, KPIs are more easily measured than other marketing approaches . Also note, ABM KPIs provide more precise information as the actions are personalized. Here are the main indicators you should pay attention to in order to measure the effectiveness of your account-based marketing strategy:
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