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In fact responsive ads will become the only type of ads available for search campaigns. Expanded text ads vs. Search-responsive ads what's the difference advertisers are well aware of the differences between these two ads. Let's see them together. Expanded text ads expanded-ads the structure of expanded ads is divided into title fields two mandatory one optional of characters each. The titles are displayed to the user side by side separated by the “|” symbol. Description fields characters each. Final url . Expanded ads are optimized for mobile devices and are available for both search and display campaigns. Ads adaptable to the search network expanded-ads these are the ads that google wants to focus on the most.

The responsive ad is able to change to show users the most relevant and performing texts and descriptions . automation to modify itself and indeed adapt to user queries . The advertiser can insert different titles and descriptions into the adaptable ad . Google ads over Mobile App Development Service time combines the texts inserted by the advertiser and finds the most effective combinations. In summary responsive ads have the following structure title fields; description fields; final url . It is not mandatory to fill in all the fields but the more complete and full of relevant texts an advert is the greater its chances of success. Compared to expanded ads responsive ads are more complex and able to reach potential customers more easily.



What does this choice by google ads mean adaptive ads however flexible and high-performance take away a significant part of control from the advertiser who will have to deal with increasingly automated ads. As convenient as automation may be - as is the client-friendly approach - monitoring by the advertiser will still need to be constant . The risk of automation in fact is that ads with the most Popular queries are favored but not therefore more convenient for the advertiser and for the product or service he is sponsoring. In summary google ads's commitment to offering a competitive and high-performance service to its users is evident.