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When adding a data layer, the object needs to be placed before the GTM container code. If you place the data layer object after the container code, GTM will not be able to access the information it contains, and the data layer will essentially reset after loading.
After adding the data layer object to the page code, the brackets on the second line can be filled with information, variables, events, etc. Some types of information can be written directly to the data layer, but other types of information will be dynamically pushed to the data layer guatemala whatsapp data as users interact with your site, such as if someone downloads a file or adds a certain number of products to their shopping cart.
Use GTM
Create accounts and containers
First, open Google Tag Manager and start creating an account. When you create an account, you'll be taken to a screen with two sections: Account Settings and Container Settings. In the Account Settings section, enter the company name of the site being managed or the name of your site. Then, in the Container Settings section, enter your domain name as the container name, select which type of page or app it will be used for, and click Create.
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