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Hen asked why they did this, customers responded that they wanted a product that would accompany them while driving to work and, at the same time, quench their appetite until the middle of the morning. So, they didn't exactly want to buy a milkshake, they wanted something that would solve that situation. So, McDonald's began producing a more nutritious breakfast milkshake, with pieces of fruit, that would last longer and feed well. In this way, the company not only offered a better product, but also managed to transform the day to work more pleasant and efficient for the consumer. And sales, consequently, increased greatly.
What is the Jobs To Be Done methodology usually used for? Basically, it is used Chinese Australia Phone Number List to know consumers better. You might say this is very simple nowadays. After all, companies have never had so much data available on consumer behaviors. All you have to do is “Google” to read surveys and notes on the most diverse topics or analyze Google Analytics and collect thousands of information about the users of your site. It's also very simple to create online questionnaires and ask questions directly to the consumer. Yes, the tools available today are countless. However, launching a new product on the market and achieving sales
success remains a challenge. Why does this happen? ADVERTISEMENT According to Christensen, companies are going in the wrong direction when it comes to innovating. The enormous amount of data available generates demographic and behavioral information - attitudes, aspirations and other psychological criteria - which, although they serve to segment our audience, do not serve to identify what really matters: what do consumers need to solve in a given situation? circumstance in your life? From this question it is possible to discover the real motivation of consumers and create a strategy to adapt to it. In this way, the Jobs to be Done method can be used on differ
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