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Only by observing whether participants lean towards the screen in an attempt to read what is written on the page will we know that there is a problem with readability. We have detected this problem on both computers and mobile devices. Although it is more common on small screens. In some cases it has happened to me that, while recording the interaction of participants on a mobile phone with a special document camera, the content was so difficult to read that some even placed their head between the camera and the device. When content that is difficult to read is trivial this problem has little or no impact on the user experience. On the contrary, hiding relevant content can often lead to participants being confused, unable to complete the task correctly, or deciding to abandon it.
things an e-commerce website can learn from VoC Stefano Serafinelli April , Est. Reading: minutes e-commerce and VoC Voice of the Customer or VoC studies allow e-commerce companies to collect valuable information about their customers. Information about why users abandon a purchasing process and the degree of user satisfaction, among others. This type of information is difficult to mine using other research techniques . Voice of Customer (VoC) programs are Brazil Mobile Number List designed to collect data directly from real customers. You can read about the benefits of Voice of the Customer for e-commerce , along with many more interesting things I have discovered using this technique , in this post I wrote for the UserZoom UK blog (in English) . advantages of VoC for e-Commerce Not everything comes down to a price or stock problem. The lack of information usually causes the abandonment of a website with price and stock problems to be justified.
However, on VoC websites, it is known that around % of abandonments are due to a bad experience. Your online customers' experience determines your NPS . There is a direct relationship between the digital experience and a brand's Net Promoter Score indicator. What will be the next step for my clients? Knowing what your users are going to do is just as important as knowing what they have already done on your website. A VoC program helps establish e-commerce strategies. Your users are not who you think they are. Voice of the Customer programs help digital businesses better understand and profile their consumers. In this way, they will be able to better develop their campaigns and products. Different devices = Different needs and problems. Thanks to a Voice of Customer program, e-commerce businesses understand where to focus their efforts based on the needs of each user on each device. We are experts in User Research. We research with real users to help you create usable products and memorable experiences.
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