Rather than the similarities

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It much more severely than success - so they remain in a safe comfort zone. This is also noticeable in the case of loyalty to a given brand and prejudice towards other companies whose offer could be better. Reflection effect Making decisions that will minimize losses, even if the chance of them occurring is slim. Isolation effect Also called framing. It involves changing preferences depending on the way a given option is presented.
  
People tend to focus on the differences of given options, which is usually easier This will increase his sense of security and fear of potential loss. Post positive reviews about your products or services. Potential phone number list customers often look for other people's opinions before making a purchase, so make sure they are visible but also credible. Cooperation with influencers and public figures. Due to the fact that famous people are followed by many people on the Internet, it is worth establishing cooperation with them to promote products.



Their positive opinion can have a positive impact on sales growth in your business. Refer to the so-called Rules . It says that if your product is worth up to PLN , the price reduction should be communicated as a percentag % discou However, if the price of the product exceeds PLN , present the price reduction numericallhis way of presenting promotions is perceived as more attractive. Summary Prospect theory is a concept worth knowing, especially if you are an entrepreneur or investor.