Table of contents retail shopping retail
Hotel restaurant service oriented business Where will Google go next? Information on email magazine subscription retail shopping (retail) This is a case where a number of subtle changes over time have coalesced into a different search experience than what Google has offered in the past. Google is now much more likely to indicate that a product is available for purchase locally, even without explicit local search intent. At the bottom of the same search result, you can see that Google is customizing local packs and offering them to users. For example, Target's first category has been switched to "Toy Store." The three listings show that Google mines data from websites to determine relevance, and businesses don't have to explicitly distribute them . In recent months, Google has also focused on mining photo content and changing the appearance of listings to show photos that match specific search queries, especially when searching for products.Based on Mike Blumenthal 's testing, this seems to work especially well when searching for gemstones. In the example below, Google takes the earring photo from the available photos for each listing and displays it prominently in the local pack. In the third list, you can see that Google can notify you of the presence Belgium Phone Number Data of the earrings even if the photo contains other items . Hotel As mentioned by Fishkin, I think it's worth discussing hotels specifically in the local context, as hotel searches have changed dramatically compared to other local categories. This year, the local pack has become the "hotel pack." Although similar to the Local Pack, the Hotel Pack is actually the gateway to a completely different search experience . In late 2018, Google introduced a new version of local search for hotels. It included more filters and 9x9 listings.
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That's long gone and has now been replaced by the Hotels section of Google Travel. This greatly expands the profile information available for each hotel. Hotel profile tabs now include price, reviews, location, overview, and photos. This includes a vastly expanded list of amenities compared to what was previously available on Google My Business, as well as data such as local recommendations (near hotels, business・Photos from Google users and third-party sources). restaurant This is a field with a long and special history. When you think back to the days of Hotpot and Google's experiments designed to raise the profile of searching restaurants and gain traffic that could flow to Yelp and other places for restaurant recommendations, You can see that it has a long history. That's not surprising considering the popularity of restaurant searches.
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